01
Customers into the right audience
New booking customers are added or updated in the audience you choose, respecting their subscription status, so your list grows with every appointment.
Grow your Mailchimp audience with every booking
Each customer who books is added to your Mailchimp audience, tagged with the service they booked and sent a booking event. Start Customer Journeys from those tags and events to welcome, remind and win back.
Mailchimp sync
Tag: booked-massage
Event: booking_placed
Event: booking_rescheduled
Event: booking_completed
Tag: first-time-booker
- Category
- Email marketing
- Syncs
- Contacts, tags, events
- Setup
- Sign in with Mailchimp
- Plans
- Every DatePick plan
What you get
What DatePick and Mailchimp do together
02
Tags by service
Each contact is tagged with what they booked, such as booked-massage or booked-pottery. Send the next class launch only to people who've taken one before.
03
Events for Customer Journeys
Booking placed, rescheduled, canceled and completed are sent as Mailchimp events, ready to start a Customer Journey or split a path.
04
First-timers and regulars
First-time bookers get their own tag, so you can welcome new customers differently from people who've booked ten times.
Set up
Connect Mailchimp in 3 steps
- 1
Connect Mailchimp
Open Settings › Integrations › Mailchimp and sign in to your Mailchimp account.
- 2
Choose an audience
Pick the audience booking customers should join and which tags and events to send.
- 3
Start a journey
In Mailchimp, build a Customer Journey that starts on a DatePick tag or event.
Made for
How shops that sell time use it
Cooking and craft schools
Tag everyone who booked a beginner class and invite them to the intermediate course when it opens.
Massage therapists
Welcome first-time clients with a what-to-expect email, and send regulars a monthly slot-release newsletter instead.
Tour companies
Send a thank-you with photos and a review link after the tour is completed, then a seasonal offer months later.
Under the hood
The details
Exactly what moves between DatePick and Mailchimp, which way it goes and when. Included on every plan, Free too.
- Contacts
- Booking customers added or updated in your chosen audience
- Tags
- Service tags and a first-time-booker tag
- Events
- Booking placed, rescheduled, canceled, completed
- Consent
- Existing subscription status is respected; customers aren't subscribed without consent
- Authentication
- Sign in with Mailchimp (OAuth)
FAQ
Mailchimp questions
Can a booking add a tag in Mailchimp?
Yes. DatePick tags each contact with the service they booked, and tags first-time bookers separately.
Can a booking trigger a Mailchimp automation?
Yes. Customer Journeys can start when a tag is added or when a DatePick event arrives. Some multi-step journeys need a paid Mailchimp plan.
Will customers be subscribed to marketing without asking?
No. DatePick keeps each contact's subscription status. Add a marketing opt-in to your booking form or checkout to grow subscribers.
+Connect Mailchimp today
Install DatePick for free. The Mailchimp integration is included.