Show Meta which ads actually fill your calendar

Every booking is sent to Meta as a Schedule conversion straight from our server, with its value and a hashed email and phone for matching. Ad blockers and browser privacy settings can't hide it.

Install free on Shopify All integrations

New booking · $85.00

server-side

Meta Pixel

Conversions API

Schedule✓

Value

$85.00

Currency

USD

Ad blockers

Bypassed

Category: Ads attribution
Event: Schedule
Method: Conversions API
Setup: Pixel ID + token

What you get

What DatePick and Meta Pixel do together

Server-side, so nothing gets lost

DatePick sends the conversion from our server through Meta's Conversions API. Ad blockers, iOS tracking prompts and closed tabs don't stop it reaching your ads account.

Meta's own booking event

Bookings arrive as Schedule, the standard event Meta defines for someone booking an appointment. Use it to optimise campaigns, build audiences and report on cost per booking.

Value and service on every event

Each event carries the booking's price, currency and service name, so you can see return on ad spend by service and bid for the bookings that matter most.

Better matching, privately

The customer's email and phone are normalised and SHA-256 hashed before they leave our server, which helps Meta match the booking to an ad click without sharing raw details.

Set up

Connect Meta Pixel in 3 steps

1
Get your Pixel details
In Meta Events Manager, copy your Pixel (dataset) ID and generate a Conversions API access token.
2
Paste them into DatePick
Open Settings › Tracking pixels, add the ID and token, and switch Meta on.
3
Check Events Manager
Make a test booking and watch the Schedule event arrive in Events Manager.

Made for

How shops that sell time use it

Med spas and aesthetic clinics

Optimise Instagram campaigns for booked consultations instead of link clicks, and see which creative brings in the highest-value treatments.

Fitness studios

Build a retargeting audience of people who viewed class pages but never booked, and a lookalike audience of people who did.

Experience and tour sellers

Compare cost per booking across campaigns for sunset cruises and day tours, using the real booking value from each Schedule event.

Under the hood

The details

Exactly what moves between DatePick and Meta Pixel, which way it goes and when. Included on every plan, Free too.

Event: Schedule, Meta's standard event for booking an appointment
Method: Conversions API, sent from DatePick's server
Data sent: Booking value, currency, service name, event ID, and hashed email and phone when available
Deduplication: The booking ID is used as event_id, so a matching browser event isn't counted twice
Credentials: Pixel (dataset) ID and a Conversions API access token

FAQ

Meta Pixel questions

Which Meta event should I use for bookings?

Schedule. Meta defines it as a person booking an appointment, and DatePick sends it for every booking. Your paid Shopify checkouts still report Purchase through Shopify's own Facebook & Instagram channel.

Will I double-count bookings if I also have the Pixel on my theme?

No. DatePick sends the booking ID as the event ID, so Meta can deduplicate a browser event and a server event for the same booking.

Why use the Conversions API instead of only the browser Pixel?

Browser tracking misses conversions when visitors use ad blockers or decline tracking. A server event reaches Meta regardless, which gives its ad delivery more complete data.

Is customer data shared with Meta?

Only in hashed form. Email and phone are normalised and SHA-256 hashed before sending, which is the format Meta requires for matching.

Pairs well with